DISNEY+
Creating a movie night just for adults
IN A NUTSHELL
70+
Piece of coverage
30K+
Social impressions
100K
Combined influencer following
THE BRIEF
In the middle of the pandemic, we were tasked with using media relations and influencer marketing to launch Disney’s GroupWatch with a splash – driving awareness, adoption and fuelling subscriber growth
THE CAMPAIGN
What makes a movie night? The snacks, the company, and the people you love. During a pandemic defined by people being separated, we used GroupWatch to demonstrate how technology could bring them together and create new memories.
We sent movie packs – with everything you’d need, from popcorn and a drink to Mickey Mouse ears – to media and influencers and challenged them to create the perfect scene for their chosen GroupWatch movie night with friends or family. Themed to fit the movie, we got to see the ultimate night in and how each family and group of friends creatively delivered their scene setting.
THE AUDIENCE
Any and all adults. In short, we wanted people to be transported to a galaxy far, far, away – taking their own heroes along for the journey.
THE RESULTS
More than 70+ pieces of coverage across key lifestyle and national titles –from Cosmopolitan, and Wired to The Daily Express – as well as almost 100K views of our influencer content across social channels