With an estimated 57 million active UK social media users in a population of 67 million, it’s safe to say social media has become completely ingrained in our day-to-day life. But with growing user engagement and an increasing number of platforms, navigating the minefield of what the latest trends, changes and updates are on each can be difficult to keep on top of. So, we’ve done the hard bit for you and condensed it all into the five of the most important social media updates you need to know for consumer comms in 2023.

With experts predicting 840 million worldwide TikTok users in 2023, and more than 50 million people now considering themselves to be ‘influencers’, let’s get a grip of the top influencer trends we’ve seen impact social content in the first half of the year. You’ll be in the know in less than three minutes…

With more than 50 million people globally now considering themselves an ‘influencer’, it can be hard to keep up with a world of content creators that’s constantly growing and evolving. We share our top ten takeaways from the PRWeek Influence 350 conference that will keep you abreast with the latest from the industry.

Today, I’m delighted to share the launch of Outleap. Bringing the power of nearly 300 storytellers, creatives and strategic thinkers to deliver worldwide reach with local expertise..

Analyst relations isn’t just for B2B brands. We believe an analyst in the know can be a powerful advocate for consumer brands with customers, media, and the industry. But analysts are a discrete audience with their own needs. This blog looks at the top five things to consider when engaging with analysts.

Thinking about taking your brand OOH? This could be the perfect way to deliver your brand’s message and build awareness on mass. This blog is our ‘how to’ guide on immersing your people in a compelling message - out of home, on socials and delivering a full 360 brand experience.

Ensuring your brand has a good reputation has never been more important. And that starts with a strategic review programme - to land coverage in key publications and reach influencers that your target audience follows.

To build a five-star review programme with impact, brands need to follow this four-step process…

What, how and why do consumers choose to buy a product or a service? Understanding consumer behaviour is a powerful tool that can have a significant impact on consumers and companies.

What can your brand do when an influencer becomes the cause of a crisis? Here’s our five tips to safeguard your reputation when partnering with influencers.

What makes an influencer partnership so great? In this blog, we uncover our 5 tips to help you identify the right influencers to resonate, engage and inspire the people you want to impact.

Another year, another successful Wimbledon partnership. Wimbledon 2022 was a smashing success, we met our KPIs and helped OPPO to maximise its sponsorship of Wimbledon, raising brand awareness.

Ever wondered what a day in the life of an Account Executive looks like when working in a creative agency? We’ve summarised the main work activities, but keep in mind that we always make sure we have some fun in the process.

Art as we used to know it is long gone. There’s an increasing appetite from curators to artists to use tech to create and present art to convey its true power better. What does this mean to consumers?

What happened at MWC 2022? Fellow fox, Kate Smart shares her experience in Barcelona together with OPPO.

Taking a look at what we are seeing emerge in this 'new world' we lay out three consumer comms trends we can expect to see in 2022.