SENNHEISER & LUXURY LOVERS
A luxurious influencer partnership for Sennheiser
IN A NUTSHELL
133K
Total reach
49K
Total plays
97%
Sentiment value
THE BRIEF
In short, raise awareness of the Sennheiser AMBEO Soundbar Plus launch in the UK, a project under the Sennheiser brand for Sonova Consumer Hearing. We were tasked with making the new device the ultimate product for upgrading a home cinema set-up, the perfect addition to movie night, watching sports, or listening to music.
THE CAMPAIGN
The very best influencer partnerships are those that are authentic. So, we knew to bring the benefits of the Sennheiser AMBEO Soundbar Plus to life, we needed to partner with an influencer who truly appreciated great sound and high-quality products.
As someone who values craftmanship, luxury lifestyle content creator Ali Gordon was our top choice. And with his previous content on creating an atmosphere in the home with music, love for great films and TV, as well as current home renovations, he was the perfect match for endorsing the Sennheiser AMBEO Soundbar Plus.
A series of cinematic content on Ali’s Instagram channel showcased the beauty of the aesthetics of the product, alongside the high-quality sound experience. Focal points included the immersive 3D sound capability, automated self-calibration, and a tailored listening experience, all to embody a luxury home cinema.
THE AUDIENCE
An aspirational, premium audience with an interest in luxury homeware and high-quality products.
THE RESULTS
The content performed exactly how we hoped. Just one in-feed post reached over 130K of Ali’s followers, with his audience remarking on the quality of the product and opportunities it brings. A scoring of 97% positive sentiment led to comments including “Bet it sounds amazing” and “This looks awesome – home movie night just got better.”