XGIMI & FILM LOVERS
Making memorable moments together with XGIMI
IN A NUTSHELL
148
Pieces of coverage
516%
Above target
13 Billion
Combined reach
THE BRIEF
Projector company, XGIMI, recently introduced itself to the UK market, stocking its high quality at-home and portable products on Amazon and Argos. Our brief was to drive media coverage of both the brand and its products, helping to increase awareness and ultimately drive sales.
THE CAMPAIGN
While initial activity concentrated on driving tech coverage and reviews, we saw a huge opportunity for consumer lifestyle content. A proactive and reactive newsroom programme focused on harnessing moments that could be made even more memorable and magical with the addition of an XGIMI projector.
We worked closely with media to generate a steady stream of coverage that included product reviews, but also opportunities to bring to life the great uses of the product – from watching a film in the wilderness while camping, to turning a home living room into a Christmas wonderland.
THE AUDIENCE
Film lovers, TV bingers and those that appreciate great audio visual.
THE RESULTS
Achieving well above set KPIs, XGIMI has now appeared in titles including the Financial Times, Cosmopolitan, Radio Times, The Gadget Show, The Mirror and a number of tech titles such as Stuff magazine, Trusted Reviews and Home Cinema Choice.